April 3, 2018 – Audemars Piguet, a fine watchmaking brand, announced that it will launch the world’s first line-up store in China on April 9 with JD.com. The line cap store will be presented with Audemars Piguet’s official WeChat mini program, which marks that this 143-year-old Swiss fine watch brand is about to welcome the first ‘shock’ in the field of callers.
This cooperation is an extraordinary fusion of “Made in Switzerland” of high-end watches and digital “Chinese speed”, providing consumers with a luxurious and personalized shopping experience from online to offline. JD.com is China’s e-commerce giant and an indispensable force in China’s digital transformation. It will ensure the luxury quality of this watch distribution service. In addition, Audemars Piguet offers four new works to Chinese discerning guests and collectors.
Audemars Piguet watches purchased by customers at the online cap store can be extended to five years of global warranty service after registration on the Audemars Piguet official website, and enjoy three years of exclusive Audemars Piguet China warranty service, which is a total of eight years of warranty service And from the date of purchase, there is an additional free refurbishment of the case within five years.
Offshore style majestic
Offshore, open up the world without established rules and limits. Bright and funky colors, original and dynamic designs, give the Royal Oak offshore diving watch a unique feature. The watch features a khaki green ‘Mega Tapisserie’ oversized checkered dial that is water-resistant to 300 meters.
Fortitude and elegance
Royal Oak offshore automatic chronograph with elegant colors and dynamic rubber strap, highlights the extraordinary taste of modern women’s aggressive and unique personality. 32 brilliant-cut diamonds, pink ‘Lady Tapisserie’ checkered dial, creating delicate details in color contrast.
Gold Warm Sun
Gold symbolizes indestructible beauty and energy, and is also the source of precious metal materials. The two-tone dial design of the Royal Oak self-winding chronograph showcases a new aesthetic, bringing luxury sports watches back to classic gold, creating a new source of creativity for tradition.
Simple style, warm and elegant
Audemars Piguet reinterprets the Royal Oak women’s watch with a simple design and harmonious colors. Against the backdrop of the 18K rose gold bezel, 40 brilliant-cut diamonds are even more dazzling. The “Grande Tapisserie” large checkered dial with rose gold royal oak hands shows the original design of this legendary series.
Audemars Piguet guests will enjoy the ‘White Gloves’ exclusive service called Jingzunda. This top-level distribution service launched by JD.com strives to provide the best user experience for each delivery. Specialized vehicles in formal wear and white gloves Deliver every Audemars Piguet watch. With this watch distribution privilege, Audemars Piguet extends the extraordinary experience of high-end watch creations.