Sitting in Central Park in late autumn, typing a few big characters on the keyboard, I feel quite touched. New York, a city design full of changing modern architectural ideas, Mido, a watch brand with deep roots in architecture, has finally had the most special inspiration collision. On October 27, Watch House was invited by Mido to one of the world’s largest and most prosperous cities, New York, to participate in the launch of a new limited edition watch inspired by architecture.
Guggenheim Museum by day
Exterior view of the event site, Guggenheim Museum at night
In August 2016, Swiss Mido launched the “Inspired by Architecture” inspirational activity in 12 cities around the world, hoping to use this activity to select a representative landmark building as the source of inspiration for the latest watch design. Fans of Swiss Mido and architecture enthusiasts have the opportunity to share, comment and post their favorite landmarks on social media. From Moscow to Mexico City to Beijing, Swiss Mido watched 60 architectural gems in 12 cities around the world with its global fans. In the end, the Guggenheim Museum in New York topped the list and became the inspiration for the next watch of Swiss Mido.
The glass dome of the Guggenheim Museum in New York
The founder of the Guggenheim Museum in New York is Solomon R. Guggenheim, a keen collector of contemporary art. He founded the Guggenheim Foundation in 1937. In 1940, the foundation decided to build a permanent museum, with the famous architect Frank Lloyd Wright as the design. In 1959, the Guggenheim Museum in New York officially opened. The white spiral building has a white spiral shape, and the museum also has spiraling steps, and is full of decorative elements of different shapes. Various symbolic meanings that I want to express. Because of its unconventional museum architectural concept, and even some curved designs that are not conducive to the display of artwork, the designer Frank Lloyd Wright has received a lot of controversy, but he insisted on his artistic concept and made this building a A masterpiece that can no longer be ignored.
The rare selection of Swiss Mido was held in the Guggenheim Museum. On the same day, the Guggenheim Museum in New York was decorated into a space filled with orange elements and shining. Mr. Franz Linder, global president of Swiss Mido, friends of Swiss Mido brand, Olympic diving expert Sam Dorman, and celebrities and media friends from all walks of the world gathered together to witness the new ‘inspired by architecture’ limited edition watches Stunning debut.
The Guggenheim Museum also specially arranged a private tour service, allowing guests on site to enjoy the unique style of this classic building beyond time and appreciate its unique spiral structure, rotunda and other design elements. At the same time, guests can also see the fine styles of various Swiss watches in the Guggenheim Museum.
Mr. Franz Linder, Global President of Mido
Address by the curator of the Guggenheim Museum in New York
Mr. Franz Linder, the global president of Meitu, Switzerland, and the director of the Guggenheim Museum addressed the scene of the listing event, which opened a gorgeous prelude to the celebration. While welcoming and thanking the guests, Mr. Franz Linder In his speech, the gentleman also introduced in all directions some of the design details of this limited-edition limited edition model of 500 pieces, inspired by the Guggenheim Museum in New York.
New Guggenheim limited edition models released on site
This limited edition watch shares three of the most obvious similarities with the Guggenheim Museum. First of all, the outline of the watch’s case is modeled after the museum’s most iconic ring-shaped design. Second, the design of the dial’s time scales is similar to its exquisite glass dome, and has an arc as an embellishment. On the inside, the words ‘INSPIRED BY ARCHITECTURE’ are also delicately engraved. The watch is equipped with a silicon spring movement with an 80-hour power reserve certified by the Observatory, and is limited to 500 pieces worldwide. The price is RMB 12,100. We learned on the spot that there will be 150 pieces in China, plus the official Tmall store from October 20 Pre-sale of 30 pieces has been opened on Sunday, a total of 180 pieces, do n’t miss it!
In addition, Mido also brought a visual feast to the guests-acrobatics performed by professional teams. The Guggenheim Museum is decorated with bright orange silk. The dancers are dressed in black tights and show their graceful dance on the special stage of the museum’s atrium.
Summary: The new “inspired by architecture” limited edition watch combines traditional watchmaking skills and modern aesthetics. It once again demonstrates the close connection between the Swiss Mido brand and modern architecture, and at the same time it has a bearing on the history of world architecture. A tribute to far-reaching modern architecture.