It is reported that Breitling will comprehensively reduce the price of branded products in the British market, with a price reduction of about 7%. After the Brexit referendum, in October 2016 and April 2017, Breitling twice raised the price of watches in the British market.
‘The second price increase in April 2017 made the price of products in the UK market slightly higher than the international average. This time the price reduction is designed to readjust and make the UK market more competitive.’
After the Brexit referendum in 2016, the British pound depreciated sharply, and the prices of products in the British market were 25% cheaper than those in the euro zone and the dollar zone. Therefore, major luxury watch brands have increased the prices of products in the British market.