Get creative inspiration from the history of human aviation and advanced technology in this field. The Bell & Ross product series pays tribute to key moments in the history of civil and military aviation from 1900 to the present. The military has always been a pioneer in many fields, and many military innovations have benefited all aspects of civilian life, such as the Internet, global positioning systems, and even the first business jets. Dassault Aviation possesses the highest level of expertise in how to structure avant-garde technological links between military and civilian.
Bell & Ross and Dassault Aviation each carry out their brand work under the same enthusiasm of aviation. In 2013, in order to celebrate the 50th anniversary of the Falcon business jet, Bell & Ross specially launched the Vintage Falcon limited edition commemorative watch, in order to pay tribute to the civil aviation achievements of the 1960s. This year, the two companies joined forces again to launch the new BR 03 Rafale watch, celebrating the success of Dassault Aviation’s multipurpose fighter Rafale.