Extraordinary ‘dare To’ Define The New Classic Of The Era Swiss Famous Watchmaker Tudor ‘a Night With Tudor 1926’ Debuted In Shanghai

& lt; Shanghai, September 20, 2018 & gt; In Shanghai, an aggressive and dynamic capital, the famous Swiss watchmaker brand Tudor brought the new 1926 series to the Shanghai Expo Creative Show. A brand feast of classic tradition and modern technology-A Night with Tudor 1926. On the night, the top executives of the Tudor brand and the spokesman of the ‘Born for Dare’ declaration, Mr. Jay Chou, guests and media friends walked through the tunnel of light and shadow to fully appreciate the outstanding craftsmanship of nearly a century, and witnessed the launch of Tudor to the new era Manifesto: Born to Dare.

Tudor 920 event site

  Since the brand was founded in 1926, Tudor has always been with the dare to walk with them, in the name of ‘time’ to accompany them to pry the barren land frozen for thousands of years, to explore the unpredictable underwater world, its extraordinary performance and precise and reliable outstanding Performance, won countless praises and trust. At the same time, Tudor inherited the classic aesthetics, redefining the word ‘no fear’ with a low-key and elegant style, creating a unique style.

Tudor 920 event site

  Through the visually striking image of the clock, stepping into the ‘Time Gallery Promenade’, precious historical images and four Tudor antique watches will bring people back to the era of the brand’s original, difficult but challenging times. The dial pattern engraved in the shield logo is still clearly visible on the dial in the 1940s, indicating that Tudor will continue to adhere to the philosophy of strength and elegance; the full-speed development of the 1950s created classics such as Tudor Oyster and Tudor Oyster Air Tiger Oyster Prince Big Rose in the 1960s is one of the masterpieces sought after by fans. After more than half a century of training, these ‘heritors’ who have traveled far and wide oceans will marry the founder Mr. Hans Wilsdorf’s visionary vision, have a mission with Tudor, and have the courage to make a breakthrough. Come.

Tudor 920 event site

  It is worth mentioning that this ‘1926 Series Interactive Experience Zone’ also combines a variety of modern technologies and carriers such as LEDs, electronic tablets and AR to create a fantastic immersive experience for all guests. Cool and changeable light and shadow effects, transformed into an important element on the dial of the 1926 series-warp and weft intertwined grid pattern, the embossed effect gives time visibility. Traveling through the intersecting grid structure, trying on the heart-shaped model in a creative way is very addictive.

Tudor 920 event site

  On the night of the event, in the diamond-shaped ‘magic cube’ with a symbolic meaning, the creative opening performance lit ‘Dare to Night’. When the ‘unsettled’ soul completely broke through the form of cricket, an innovative experiment in which hip-pop and modern dance intersected and collided broke out. With the help of modern technology, the interaction between dancers, light and shadow, and even the entire stage space is unrealistic and futuristic. This is a manifestation of the character that Tudor has always insisted on: while paying tribute to the classics, it constantly seeks breakthroughs, and presents new classics with the ‘daring heart’ as the times. Subsequently, Mr. Jay Chou, the global spokesperson of Tudor, came to the scene wearing a 1926 series watch and pushed the event to a climax. Also inheriting the low-key and gorgeous of the classical style, but also dare to break through, cross-border and integrate a variety of music elements, Jay Chou, ‘the king of Asian pop music’, created his own ‘Chou’s style’ in a unique way. Such ‘natural instinct’ coincides with the character that Tudor has always insisted on, and both seem to be acquaintances who have known each other for a long time.

Jay Chou, global spokesperson for Tudor

  In 2018, the Tudor watch ‘Dare to do it’ again, boldly blending classic and modern elements, grandly launched the new 1926 series. Its elegant retro style, smooth lines and delicate texture, superb design and craftsmanship, present a new classic for the times. During the event, in addition to the static display and interactive display, the models wearing the 1926 series stepped into the crowd from the stage and invited the guests to appreciate the watches up close. They were smart and capable or charming and charming, and vividly demonstrated the unique charm of the 1926 series.

Jay Chou, global spokesperson for Tudor

Tudor 1926 series

  Since 2017, Tudor’s ‘Born for Nature’ declaration has set off a huge wave worldwide. International superstar David Beckham, the famous football team All Blacks, and Jay Chou, the Asian pop music king, have joined the Tudor family. If you walk with those who dare to be, why don’t you live forever?