From April 13 to April 15, 2012, the F1 Shanghai race is in full swing. Feel the speed and passion in the race against time between Button and Hamilton, and witness the perfect fusion of TAG Heuer’s 152 years of watchmaking experience with modern technology.
Jenson Button wears TAG Heuer Carrera chronograph
In 2008, Lewis Hamilton won the F1 World Championship. In 2010, Jenson Button joined the TAG Heuer Family of Stars, which bodes well for his once again to write a proud record that shocked the racing world. TAG Heuer is the only watch brand in F1 history to have two new champions, shouldering TAG Heuer’s glory and qualifying. As time goes by, today’s impressive record slowly sings the glory of the past. As early as 20 years ago, Prost and Senna-the champions of 1988 and 1989-once went to F1 with McLaren team and TAG Heuer.
Here, the world’s fastest racing engine is rumbling, the top F1 team must work every second, the world’s top drivers pass you by. If the paddock is the heart of the F1 game, then the garage trip is really touching the pulse of the game. You can see for yourself that the latest cars are neatly and orderly arranged in the garage and touch the most advanced technology; wearing dedicated headphones, you can hear the strategic deployment of coaches and drivers.
In addition to meeting the world’s top racing drivers and engineers, the paddock is also the best place for celebrities. This time, TAG Heuer has the honor to invite the famous movie star Ms. Zhang Yuqi, Miss Universe Luo Zilin, the Chinese racer Mr. Dong Hebin and the only female racer Ms. Tan Ying to watch the race in the VIP room and feel the speed and passion of TAG Heuer.
Speed comes from passion, precision starts from inheritance
In 1860, industrial development changed the world rapidly, and Edward Heuer realized that only more accurate timepieces could keep up with the times. That year he set up a watchmaking workshop in Switzerland, which is today’s TAG Heuer. With the advent of the automotive age, the desire for speed in the blood of TAG Heuer has been ignited, and more and more timepieces have flashed racing inspiration. Today, 152 years later, TAG Heuer represents the perfect combination of racing and watches, and the blood boils in the sound of the roaring engine.
For more than a century, TAG Heuer has demonstrated the brand spirit in the racing world: avant-garde, innovative and extreme precision. In 1911, TAG Heuer invented the first instrument timing tool applied to racing cars-‘Time Journey’, which fully meets the needs of professional car events. In 1916, TAG Heuer ‘Micrograph’ shocked the world. In the era of lack of technology, This world’s first timer accurate to 1 / 100th of a second is a masterpiece of time and space; in 1933, TAG Heuer’s first timer ‘Autavia’, which can be used by cars (Aut) and aviation (avia), came out; In 1986, the first portable timer ‘Microtimer’ with an accuracy of 1 / 1,000 seconds renewed the history of watches. The wheels are rolling. In the splendid history of TAG Heuer and racing, the constant is the highest precision and trustworthy quality.
Technology boosts engine speed and precision
TAG Heuer continues to climb behind the pinnacle of accurate timing, and it also plays a role in cooperating with many car events. The race of every minute challenges the smallest division of a timepiece. The Carrera series, the Super Carrera series, the Monaco series, and the F1 series have all drawn inspiration from motorsport.
As the perfect example of the ‘Gentleman Racer’ era, the Carrera series deserves to be deserved. Recalling 1964, Jack. TAG Heuer’s first electric shock car, the most demanding endurance race, the “Carrera Pan American Mexico Road Race”. To pay tribute to the true braves and the highly skilled riders, the first Carrera watch was born. With the constant growth of motorsport and its rising reputation, Carrera watch has become a classic. In 2010, Carrera 1887 brought a powerful engine, the first self-developed mechanical movement of TAG Heuer, to make a stunning debut, and won the “Little Hand Award” at the Geneva Watch Awards. In 2012, Carrera 1887 inherited TAG Heuer’s car Passion, with a new design.
Perseverance in extreme precision, extraordinary performance and innovation makes TAG Heuer a well-deserved leader in racing timers. In early 2011, TAG Heuer launched the world’s first Mikrograph with a central pointer display, accurate to 1 / 100th of a second. Subsequently, the mechanical frequency watch Mikrotimer Flying 1000 with a frequency of 500 Hz was unveiled. The central hand of the dial can complete 10 rotations per second, which is 125 times faster than a standard Swiss chronograph. Such an extraordinary masterpiece has won the ‘Best Sports Watch of the Year’ award at the 2011 Swiss Watch Awards in Geneva. In 2012, TAG Heuer brought once again the great masterpiece of Swiss watchmaking legend MIKROGIRDER, which broke the technical conventions and was able to measure and display 5 / 10,000th seconds with an accuracy beyond imagination.
TAG Heuer, the proud choice of legendary drivers
Looking back on history, TAG Heuer’s glorious tradition of cooperating with top racing drivers can be traced back to the original era of Formula F1 Grand Prix. In 1969, TAG Heuer became the first watch brand to sponsor a racing driver. This lucky driver is the Jo Siffert who will be famous in the future. In 1985, TAG Heuer became the official and corporate partner of the McLaren team. In addition to becoming the official timing tool for the Vodafone McLaren Mercedes F1 team, TAG Heuer is also an important partner of the McLaren Technology Center, dedicated to co-development of special projects. As the official timing brand of the Vodafone McLaren Mercedes team, TAG Heuer is committed to creating a cutting-edge technology-specific timing system for the team. During the cooperation, McLaren team won the Formula 1 FIA Team World Championships 6 times and won the driver’s crown 9 times as the most successful business cooperation in history. It is regarded as a legendary classic.