Omega Launches 2012 London Olympics Theme Event

Jacques Rogge, Chairman of the International Olympic Committee, Nick Hayek, CEO of Swatch Group, and Okewa Global President Okewa at the London Olympic Organizing Committee, Sebastian Coe, and Visited the Olympic Water Sports Centre accompanied by Peter Schurzel, a member of the Omega Timing Management Committee
    Omega, the famous Swiss watch brand designated as the timekeeper for the 2012 London Olympics, held a press conference at the Omega flagship store in Westfield Stratford Mall next to the Olympic Park on July 23 local time To celebrate the official launch of the brand’s Olympic theme series.
IOC President Jacques Rogge has high hopes for the 2012 London Olympics
    When the Omega ‘Start Me Up’ Olympic-themed TV promo film appeared on two giant screens, the Rolling Stones soundtrack of the same name followed, and the press event officially began. President of the International Olympic Committee Jacques Rogge and Swatch Group CEO Nick Hayek spoke highly of Omega’s long-term close cooperation with the Olympics
    President of the International Olympic Committee Jacques Rogge, CEO of Swatch Group, Nick Hayek, Omega Global President Okewa and Omega Timing Management Committee member Peter Schurzel addressed the international media and expressed They expressed their great enthusiasm and expectations for the 2012 London Olympics, which will be grandly opened on Friday (July 27) local time.
    Roger praised the outstanding creativity and active preparations of the London Olympic Organizing Committee, and looked forward to seeing a wonderful and outstanding Olympic Games. Roger said that the British style displayed during the preparation of the Olympic Games and Britain’s unparalleled glorious history in sports competitions have attracted the attention of the entire world. When asked about his evaluation of the preparations for the Olympic Games, Rogge said that this question will naturally be fully answered by the end of the London Olympics.
IOC President Jacques Rogge, Swatch Group CEO Nick Hayek, and Omega Global President Okewa live experience will be used as a new starter for the London Olympics
    Nick Hayek said that Omega’s long history in the Olympic timekeeping field is proud, and the close cooperation between Omega and the International Olympic Committee and the Olympic Organizing Committees everywhere deserves the envy of any other brand. Hayek said, ‘Olympic timing is a Omega tradition that has affected billions of people around the world. In 80 years, Olympic timing has become part of the brand’s connotation. The partnership between Omega and the Olympics also represents a firm trust and Long-term commitment. ‘
    Okehua emphasized that in the Los Angeles Olympics where Omega was the first designated timekeeper in 1932, the timing of all sports was completed by 30 chronograph stopwatches. In contrast, Omega has now dispatched 450 professionals. Timekeepers use more than 400 tons of timing equipment to provide professional timing services for the Olympic Games.
   Hurzeler talked about the evolution of sports timing technology and compared Omega’s first starter at the 1948 London Olympics with the new starter that will be adopted at the 2012 Olympics. He pointed out that the starter in 1948 was mechanical equipment, and today’s new starters are fully electronic, which can provide better starting conditions for athletes.
    Prior to the press conference, Rogge, Hayek and Okewa visited the Olympic Aquatic Centre accompanied by Sebastian Koe, chairman of the Organizing Committee for the London Olympics, and Schurzel.
    Omega was the first designated timekeeper of the Olympic Games in 1932, and will perform this task for the 25th time at the 2012 London Olympics. Mr. Okewa pointed out that when the last Olympic Games were held in London in 1948, Omega played an important role in the Olympic Games designated timing.