Tag Heuer, Leading The 150th Anniversary Of The Avant-garde Watchmaking

In 1860, when the tide of the British Industrial Revolution affected the world, Edward & middot; Edouard Heuer, a small town in the Jura Valley in western Switzerland, & mdash; & mdash; Saint-Imier (St-Imier) established a watchmaking factory, which started the 150 years of TAG Heuer’s glory.

The first invention to change the history of the watchmaking industry was the new system of ‘the crown winding’ in 1866. This new-generation timepiece with a winding crown completely abandons the clockwork key. With the rise of modern competitive sports, Mr. Edward & middot; He who loves sports by nature, introduced TAG Heuer to the field of chronograph & mdash; in 1882, TAG He applied for a patent for the first mechanical stopwatch. The vibration gear technology invented in 1886 is still used by the most prestigious watchmakers and many luxury watch brands. As a result, a series of exemplary works emerge in endlessly.

In 1962, TAG Heuer accompanied American astronaut John & middot; Glenn to complete the first manned orbital flight, which meant that TAG Heuer was the first Swiss timekeeping brand to enter space, achieving the pinnacle of brand history. At the same time, TAG Heuer’s most proud Carrera series and Monaco MONACO watch series were born.

In the 1970s, TAG Heuer and Ferrari team had a 9-year cooperation. When the brand gradually entered the era of avant-garde technology and brand marketing, the cooperation with McLaren Mercedes team in 1985 became logical, thus establishing the history of F1 racing. The longest and most successful sponsorship partnership.

At the beginning of the 21st century, TAG Heuer continues to advance as always. In 2004, TAG Heuer revealed a new image with the revolutionary Monaco V4 concept watch. This belt-driven calibre watch, which is the miracle of the industry, represents a subversion of tradition and an aggressive progress in the field of mechanical watches.

Today, TAG Heuer builds a complete product line with watches, glasses, communication equipment, leather accessories and luxury communication equipment MERIDIIST. In particular, a series of star watches have always been the reason why people love TAG Heuer: inspiration from water sports competition AQUARACER series, GRAND CARRERA series comparable to top sports cars, and the elegant Link series (& hellip; & hellip;

The Philosophy That A Watch Can Span Time

Mido Watch was founded by George Schaeren in Zurich, Switzerland in 1918. In 2008, Mido Watch ushered in its 90th birthday. Today Mido is headquartered in the small town of Le Locle in the heart of the Jura Mountains in Switzerland. The name Mido comes from the Spanish ‘Yo mido’, which means ‘I measure’. It is intended to make a watch that can be your close friend. When you look at Mido, you are in a good mood. When you need it, it will accompany you. Mido is a very reliable watch. Mido is a Swiss watch with a personality and a lifetime.
‘Classic art design can withstand the test of the age and endure; fine work can achieve the top pursuit of quality; true innovation is more resistant to the migration of time than the trend of the moment.’ ——The famous Sydney Opera House designer John Utson

Perfect Observatory Certified Limited Edition Mechanical Watch
90th Anniversary Edition
2008, 90th anniversary of Mido Watch. Taking this opportunity, Swiss Mido launched the Observatory-certified limited edition watch-the perfect series limited edition. This watch, which combines sport and elegance, is limited to 900 watches worldwide. It successfully integrates carbon fiber, black PVD, rose gold PVD and other technologies into one, making it extremely aesthetically pleasing.
Perfect Observatory certified limited edition mechanical watches will also inherit these elegant characteristics and retain their dynamic shape. Black dominates this watch: whether it is a black rubber strap (or belt), a black PVD stainless steel bezel or a black carbon fiber dial will pass your first glance. The rose gold PVD on the lugs, clasps, scales, numerals and hands makes the shape even more extraordinary. The pointer part is made by diamond grinding. The harmony of colors and the impact of visual contrast make this watch more dynamic, ego and artistic.
Perfect Observatory certified limited edition mechanical watch still emphasizes on watchmaking technology: ETA Observatory mechanical movement qualified by the Swiss Observatory certification body, strong power reserve function, transparent back, double-sided anti-glare coated sapphire mirror, spiral Crown, 100 meters waterproof.
All of these characteristics make the Perfect Observatory certified limited edition mechanical watch suitable for daily wear and meet your sports needs. He can also put you in the spotlight in the dark lights at night.

Amami Perfect Diamond Women’s Mechanical Watch
As a brilliant jewellery watch in the perfect series, this mechanical female watch embodies the charming charm and elegant style that Mido has carefully crafted for each woman. She exquisitely presents the harmony of classic temperament and fashionable design. For women who love sparkling watches and advocate their individuality, Mido Perfect Diamond Women’s Mechanical Watches have extraordinary appeal.
女士 This ladies watch fully demonstrates the immortal design aesthetics of Mido’s perfect series, while at the same time, it has a sense of fashion, showing the elegant taste of women. A crocodile embossed calfskin strap with 78 mother-of-pearl embellished mother-of-pearl accentuates your wrist. Between the Arabic numerals 6 and 12, a fine metal disc displays the Mido logo. The transparent back reveals a carefully crafted automatic movement, a spiral handle, a 100-meter water-resistant, double-sided anti-glare coated sapphire mirror.

Amido Belém Celé Series Jubilee Observatory Certified Mechanical Watch
2008, who is Mido! The Swiss Mido, which is marked by a truly timeless design, celebrates its 90th birthday. At this memorable moment, the Swiss Mido factory with a Latin name was introduced, and a new member of the Belem Celli family was launched. It is a classic and elegant Jubilee series. He is Belem Celli. The first astronomical watch in the series that has been certified by the Swiss Observatory certification body COSC. Like a messenger, he witnessed this historical moment of the 90th anniversary of Mido.
To ensure the life of the watch, this watch is equipped with a high-quality mechanical movement certified by the Swiss Observatory certification body COSC. The transparent back allows you to clearly observe the exquisite mechanical operation inside and the decoration of the institution that admirers appreciate. The ivory white dial with Arabic numerals and diamond-polished hands makes you admire elegance. The Jubilee Observatory has won a lot of praise and applause, and is also known as a timeless watch. The double-sided anti-glare sapphire mirror protects both the dial and the surface from abrasion.
In order to make this watch move more accurately and meet the highest standards of the chronograph, Mido equips this model with a movement certified by the Swiss official observatory inspection agency. From 1970 to the present, the Swatch Group sends some watches to the institution for testing every year. Only watches that have passed various rigorous tests can be called astronomical watches.

Amido Belem Celli Multifunctional Mechanical Watch
In 1976, the Belemceli series created by Mido once led the trend of an era because of its elegant design. Today, in 2008, as a well-known Swiss watch brand, Mido Watch ushered in its 90th birthday. Taking this opportunity, Berencelli has incorporated new elements based on the original unique design, making it more elegant and luxurious. The debut of the Belem Celli multi-function chronograph marks the best interpretation of elegance and timeless charm.
The all-steel case of this multi-function automatic watch has a unique streamlined stripe and curved lugs are very attractive. Its shape mimics the beautiful curves and vortex stripes of a stringed instrument, just like the violin and cello from Crémone’s famous workshop in Cremona.
Inherited the unique charm of the Belem Celli series, Mido added advanced technology to the new models to meet today’s daily needs. This watch has a high-quality movement, decorated with pearl patterns and blue screws, a transparent back showing a carefully crafted automatic movement, a Geneva-patterned automatic rotor and a Mido logo.
Equipped with the unique Aquadura cork system, which is a technology unique to Mido that guarantees the watch to be completely waterproof. (The principle is the same as the wine cork stopper) This multifunctional watch is equipped with a double-sided anti-glare coated sapphire mirror.
Belem Celli series of multi-function watches launched in white and black. Its wide dial maximizes its triangular pyramid-shaped graduations, and the unique elegance of the polished hands.
In addition to the elegant design of the dial, this watch is also equipped with a leather strap and a metal strap, which make the Mido Berencelli series show four distinctive shapes.

Mido CEO
Seal the years—engrave the beauty and touch in life. For Mido watches, time is a reliable classic, a philosophy of life; a unique spirit, a creative revolution, and time is sublimated with wonderful watch models. Since 1918, the automatic watches designed and manufactured by Mido are guaranteed to be highly respected by watch lovers. Because he is a unique design style and permanent synonym, each watch shows a unique design and timeless style.
的 Founder’s philosophy
From the very beginning of Bill’s watch factory, George Schaeren, the founder of Mido, decided to establish the basic guidelines for consolidating the reputation of the Swiss watch brand. The pursuit of the highest quality is the development goal of Mido. Presenting a perfect and extraordinary design: These two ongoing pursuits have laid a solid foundation for demonstrating the strength and prestige of Mido. Therefore, Mido strictly adheres to its basic concept of providing mechanical watches with real price and high quality.
Attention to detail
Amido is committed to having the best parts for its products. Every Mido watch has a high-quality Swiss movement to ensure the accuracy of its travel time: Nivaflex system-Incabloc shockproof system-Aquadura (cork design, unique cork sealed crown system to ensure the watch’s absolute waterproof performance). Mido’s movement is equipped with 5 different orientation inspections to ensure that it has high accuracy and is certified by the Swiss Observatory. The finely crafted automatic rotor is appreciated through the transparent back. Mido makes every watch with the most perfect parts possible, including LOGO and hands. Most Mido watches feature diamond-cut hands and anti-glare sapphire surfaces.
Testimony of Time
The art of accurate capture of historical moments. Mido watch, extraordinary innovation symbol. Its models have established a unique and contemporary design concept. Mido’s philosophy is precisely to adhere to the tradition and watchmaking technology that guarantee the permanent value of its watches. Mido’s interpretation of high quality is expressed through different aesthetic trends as the years pass, but he has always had his own clear identity. Traditional and fashionable watches, whether they are retro or trendy, are the hallmarks of Mido’s creative revolution.

Blancpain Blancpain Announces Two Michelin Star Chef Claude-boss

Recently, Blancpain welcomed the famous French chef Claude Bosi, and announced that the two will work together to pursue excellence and praise the gourmet world in the art of living. Blancpain has always been committed to cooperating with world-class chefs to convey the exquisite living taste advocated by the brand. This cooperation with the chef of Hibiscus in Mayfair, Central London is one example.

Blancpain Blancpain Global Vice President and Marketing Director Alain Delamuraz presents Blancpain Blancpain 500 噚 to Michelin Two-Star Chef Claude Boss

According to Blancpain, traditional watchmaking and haute cuisine have many values ​​in common. Top watchmakers and culinary masters need to adhere to meticulous hand-made craftsmanship; while inheriting superb craftsmanship, they need to continue to innovate, pursue outstanding quality, and inject surging enthusiasm into the production process. In addition, high-quality traditional watchmaking relies on the precise adjustment of details as well as the delicately prepared delicious treasures, so as to achieve a harmonious balance between tradition and innovation.
As a long-time friend of Blancpain Blancpain, Claude Boss is proud to wear his Blancpain 500 噚 watch. This watch is dynamic and sporty. Its avant-garde and stylish appearance complements high-tech performance. Equipped with automatic helium pressure reducing valve, waterproof to 1000 meters. ‘I need a watch that I can wear daily in the kitchen, but at the same time it can reflect my style and taste, and it must be accurate and reliable. Blancpain is the oldest watch brand in the world to adhere to tradition. Known for precision and craftsmanship. The brand’s passion for excellence is one of the many qualities that appeal to me, ”said Claude Boss.

Bouqilai Plavitraveltec Ii Three Places Chronograph Dual Color Design With Three Places Time Function Style Travel Fashion

TravelTec II, a new member of the Bucherer Plavi TravelTec chronograph series, was launched in 2015. Its new model debuted in rose gold and black titanium metal outerwear, with practical three-time time display and accurate timing functions. Each other is undoubtedly an elegant companion on the journey.

   Plavi TravelTec series has been in existence for more than ten years, and its outstanding performance has won praises from Bucherer timepiece craft connoisseurs and watch fans, and the brand has continued to expand the series’ lineup with report fans. This year’s Plavi TravelTec II series adds a luxurious and smooth rose gold model. The lightweight titanium case back and timing buttons are treated with black diamond-like carbon coating (DLC). The color combination is pleasing to the eye, with a black dial and black strap. , Personality transcendent, stunning at first sight.
World patent system

   The new rose gold case has a diameter of 47.4 millimeters. It is shocking, sturdy, and waterproof to 100 meters. It is definitely the watch of choice for confident men. Its technical performance is also outstanding. The TravelTec series has three time display and timing functions. In one body, it is a technology patent that Bucherer despises peers. The small glass side of the case side sees through the patented system structure integrated with the case. The button at the 10 o’clock side can set the outer edge of the dial to rotate 24 hours. Passengers can use the button to set a 24-hour circle east or west, regardless of the time zone travelling east or west, and each step jumps for one hour.
Three places at a glance

   Under the 12-hour dial mode, the local time is indicated by the hour and minute hands, and the minute hand continues to advance. The hour hand can be set forward or backward (1 hour per step). By midnight, the date display will automatically advance with the hour setting. Or adjust backwards; the time in the second time zone is indicated by a fixed bezel with a 24-hour hand, and the time in the third time zone is displayed by the 24-hour circle mentioned above; this unique system makes the three time zones clearly visible, which is a masterpiece of watchmaking technology It is very practical for travelers. The back of the watch is engraved with 24 time zones and the names of their representative cities. The birthplace of Bucherer, Lucerne, Switzerland, represents the central time in Europe.
Accurate timing
   The Plavi TravelTec II three-time chronograph equipped with the CFB 1901.1 movement is certified by the Swiss official observatory. The timing function is accurate and reliable, and the accumulated time can be up to 12 hours.
Plavi TRAVELTEC II Three Time Chronograph Technical Specifications

Number: 00.10633.03.33.01
Movement: CFB 1901.1 self-winding movement, certified by the Swiss official observatory, diameter 28.6 mm, thickness 7.3 mm, 39 stones, power reserve 42 hours
Functions: Timekeeping: hours, minutes and seconds; time display in three places; date; hours, minutes and small seconds
Case: 18k rose gold with black diamond-coated carbon titanium; screw-in crown; double-sided anti-reflective sapphire crystal; water-resistant to 100 meters; diameter 47.4 mm; thickness 15.9 mm
Strap: rubber strap, 18k rose gold with black diamond carbon coated titanium adjustable folding clasp
Dial: Black

Audemars Piguet Explores The Field Of E-commerce And Launches The World’s First Online Cap Store In China

April 3, 2018 – Audemars Piguet, a fine watchmaking brand, announced that it will launch the world’s first line-up store in China on April 9 with JD.com. The line cap store will be presented with Audemars Piguet’s official WeChat mini program, which marks that this 143-year-old Swiss fine watch brand is about to welcome the first ‘shock’ in the field of callers.
   This cooperation is an extraordinary fusion of “Made in Switzerland” of high-end watches and digital “Chinese speed”, providing consumers with a luxurious and personalized shopping experience from online to offline. JD.com is China’s e-commerce giant and an indispensable force in China’s digital transformation. It will ensure the luxury quality of this watch distribution service. In addition, Audemars Piguet offers four new works to Chinese discerning guests and collectors.
   Audemars Piguet watches purchased by customers at the online cap store can be extended to five years of global warranty service after registration on the Audemars Piguet official website, and enjoy three years of exclusive Audemars Piguet China warranty service, which is a total of eight years of warranty service And from the date of purchase, there is an additional free refurbishment of the case within five years.
Offshore style majestic

   Offshore, open up the world without established rules and limits. Bright and funky colors, original and dynamic designs, give the Royal Oak offshore diving watch a unique feature. The watch features a khaki green ‘Mega Tapisserie’ oversized checkered dial that is water-resistant to 300 meters.
Fortitude and elegance

   Royal Oak offshore automatic chronograph with elegant colors and dynamic rubber strap, highlights the extraordinary taste of modern women’s aggressive and unique personality. 32 brilliant-cut diamonds, pink ‘Lady Tapisserie’ checkered dial, creating delicate details in color contrast.
Gold Warm Sun

   Gold symbolizes indestructible beauty and energy, and is also the source of precious metal materials. The two-tone dial design of the Royal Oak self-winding chronograph showcases a new aesthetic, bringing luxury sports watches back to classic gold, creating a new source of creativity for tradition.
Simple style, warm and elegant

   Audemars Piguet reinterprets the Royal Oak women’s watch with a simple design and harmonious colors. Against the backdrop of the 18K rose gold bezel, 40 brilliant-cut diamonds are even more dazzling. The “Grande Tapisserie” large checkered dial with rose gold royal oak hands shows the original design of this legendary series.
   Audemars Piguet guests will enjoy the ‘White Gloves’ exclusive service called Jingzunda. This top-level distribution service launched by JD.com strives to provide the best user experience for each delivery. Specialized vehicles in formal wear and white gloves Deliver every Audemars Piguet watch. With this watch distribution privilege, Audemars Piguet extends the extraordinary experience of high-end watch creations.