Patek Philippe’s slogan is summed up as follows: No one can own it, it is just a generational inheritance. What a good example. The imposing manner is all inside. The slogan on the bezel will not change easily. A slogan and the story behind it.
Panerai Simplicity and Innovation
Panerai’s new advertisements use English promotional slogans, such as ‘Strength and Honour’, ‘Design and Uniqueness’, ‘Art and Science’ and ‘History and Heroes’, which highlight the characteristics of Panerai’s brand-a perfect combination of each Independent, complementary and contiguous elements: such as Italian style and Swiss watchmaking, tradition and creativity, simplicity and uniqueness.