TAGHeuer signed a long-term cooperation agreement with the Porsche team to help the team compete in the Formula E Championship. The Porsche team will crown the TAGHeuer Porsche Formula E in the 2019/2020 ABB FIA Formula E Championship.
Both brands have a long history in the field of racing. On the basis of past success, Porsche and TAGHeuer continue to expand their participation in the field of electric formula. The world’s first all-electric single-seater racing series is about to usher in its sixth season.
The ambitious, forward-looking vision and love of motorsport have become an important part of the shared values of TAGHeuer and Porsche. The new partnership will benefit from the expertise of both parties in their respective fields, pushing the two companies into a new dimension in terms of technology, precision and intelligent interconnection.
For a long time, TAGHeuer has been synonymous with motorsport, and one of the founding partners of the ABB FIA Formula E Championship, which has continued to gain development momentum and fan attention from around the world.