In 1860, when the tide of the British Industrial Revolution affected the world, Edward & middot; Edouard Heuer, a small town in the Jura Valley in western Switzerland, & mdash; & mdash; Saint-Imier (St-Imier) established a watchmaking factory, which started the 150 years of TAG Heuer’s glory.
The first invention to change the history of the watchmaking industry was the new system of ‘the crown winding’ in 1866. This new-generation timepiece with a winding crown completely abandons the clockwork key. With the rise of modern competitive sports, Mr. Edward & middot; He who loves sports by nature, introduced TAG Heuer to the field of chronograph & mdash; in 1882, TAG He applied for a patent for the first mechanical stopwatch. The vibration gear technology invented in 1886 is still used by the most prestigious watchmakers and many luxury watch brands. As a result, a series of exemplary works emerge in endlessly.
In 1962, TAG Heuer accompanied American astronaut John & middot; Glenn to complete the first manned orbital flight, which meant that TAG Heuer was the first Swiss timekeeping brand to enter space, achieving the pinnacle of brand history. At the same time, TAG Heuer’s most proud Carrera series and Monaco MONACO watch series were born.
In the 1970s, TAG Heuer and Ferrari team had a 9-year cooperation. When the brand gradually entered the era of avant-garde technology and brand marketing, the cooperation with McLaren Mercedes team in 1985 became logical, thus establishing the history of F1 racing. The longest and most successful sponsorship partnership.
At the beginning of the 21st century, TAG Heuer continues to advance as always. In 2004, TAG Heuer revealed a new image with the revolutionary Monaco V4 concept watch. This belt-driven calibre watch, which is the miracle of the industry, represents a subversion of tradition and an aggressive progress in the field of mechanical watches.
Today, TAG Heuer builds a complete product line with watches, glasses, communication equipment, leather accessories and luxury communication equipment MERIDIIST. In particular, a series of star watches have always been the reason why people love TAG Heuer: inspiration from water sports competition AQUARACER series, GRAND CARRERA series comparable to top sports cars, and the elegant Link series (& hellip; & hellip;